2009/3/17

The train ticket price marketability

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The train ticket price marketability do not only be the news which illusion the train ticket

discounts is without doubt enough striking. According to "National capital Times" on March 16

reported that from March 15 will start to June 30, the Railroad Department to carry on to the train

movement short distance idle sleeping berth discounts, margin of preference in 20%-50%. this time

price becoming less crowded saw by people the railroad marketability reform clue. The news quoted

the railroad expert's words saying:This reduction covering scope is broad, is the Ministry of

Railways the marketing strategy which promotes under the financial crisis big background - - please

do note, “the marketing strategy” a word is also has market meaning extremely. understands in

passenger transportation's off season discounts the promotion, certainly is one kind of

marketability thought that is performance which the Monopoly enterprise brain straightens out.

Actually, the hard eldest child maintained this kind of thought many year - - idle train sleeping

berth had already implemented discounts the policy, the Ministry of Railways had already

implemented three times, respectively was in 1984, in 1998, in 2002. The reason that does not have

several people to remember that these three times discount, is because such procedure person has

ornamental, does not have the how much feasibilities. Explains carefully this time discounts the

policy content, understood.

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